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Monday, August 10, 2009

Resistance is Futile: Facebook Buys FriendFeed

FriendFeed Updates Status: Married to Facebook - Bits Blog -
FriendFeed, a social media tracker, created in 2007 by a gang of ex-Googlers, has been acquired by Facebook for an undisclosed amount.

“Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and chief executive, in a news release. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”

FriendFeed works like an RSS reader for social media content, pulling in and publishing feeds from more than 60 Web sites, including Twitter, Flickr and YouTube for easy skimming.

It’s a logical fit for Facebook, which has slowly been shifting its focus to becoming more of a real-time social broadcasting service.

But the bigger win for Facebook may be the technical talent that comes with the deal: FriendFeed’s founders were involved in the creation of Google’s Gmail service.

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