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Thursday, July 16, 2009

Giovanni Frazzetto: "The desired state of sentience is achieved through the intake of a shot of coloured liquor"


Giovanni Frazzetto, Qualia Bar, 2004-6 In an ironic twist, Frazzetto's conceptual Qualia Bar (2004-06) converts ineffable sensation into a molecular formula. Qualia here acquire a synthetic and reproducible nature. The desired state of sentience is achieved through the intake of a shot of coloured liquor.

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