For the most part, billboards are already an eyesore, so why not take the ones which say nothing (or that have been neglected) and make them say something! Like these trompe’loeil billboards in Europe. The illusion of spatial depth using highlights, shadow and dark space created by this artist is truly remarkable—beautiful tricks of the eye. Add to that the fact that the audiences of these billboards are usually driving past in their automobiles, and the illusion is even harder to process. What’s left is: “what did I just see? I must go back and see that again!”
link: accidental mysteries
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